Product pages are one of the most important parts of your eCommerce site. Not only do they help increase conversions, but they also inform customers about your products and how to use them.
However, an SEO company guides that if you don't optimize product pages for SEO correctly, you could be losing out on valuable organic traffic from search engines.
In this blog post, we're going to share some tips for optimizing product pages so that they rank higher in search results and generate more revenue.
First things first... let's talk about why it's important to have optimized product pages from an SEO perspective.
Keyword stuffing is when you add keywords to your content that doesn't make sense. The main reason for doing this is because you think that it'll get your pages ranked higher in search results, but it actually has the opposite effect.
Keyword stuffing doesn't just affect the user experience—it can also get your site penalized by Google and other search engines. So, an SEO company in Australia suggest stopping stuffing keywords into your product pages and focusing on creating quality content instead!
Thin Content Or Duplicate Content On Product Pages
Duplicate content is essentially the same information being published on multiple web pages. For example, if you have an article about "10 ways to lose weight" and that article also appears as a blog post, or if you have a series of product pages for different products with the same copy and images on each page, those are all examples of duplicate content.
Why is duplicate content bad? It can hurt your rankings because Google's algorithms see that as spammy behaviour. You'll also end up wasting time building out pages that aren't optimized for search engines and could be better used elsewhere. So, avoid it by making sure you're only linking to one page when it comes to SEO-focused content (like articles or blog posts).
Weak and Unappealing Calls to Action
A call to action should be clear and concise. It should be visible on the page so that users can easily spot it.
The more relevant the call to action is to the user's intent, the better. If a user is looking for a specific product, make sure your CTA directs them there. If they are browsing and not sure what they want yet, give them some options in an easy-to-find and easy-to-use menu or dropdown menu (if possible).
If you have several CTAs on your page, like "Shop Now" & "Learn More", that both links back to the same products & information pages - this can cause confusion amongst consumers who aren't sure which one they should click on first!
Keep things simple by only having one CTA per page instead of two or three different ones scattered everywhere else, too (this applies especially well if you're trying out new CTAs for different kinds of products).
Lack Of FAQ Sections
FAQs are useful for customers. They can find answers to their questions easily, which means they'll be more likely to buy your product. This is why it's important to have an FAQ section on your website with all the information they need.
But if you don't have a FAQ section on your website, why not? It's easy enough to add one! Just create a page titled "FAQs" or "Frequently Asked Questions."
Then fill out that page with all of the questions people ask most often about your products or services, and make sure there's a link back to that page at the bottom of each product description page as well as at least one other spot on every single page of your site (like in the footer).
Not Implementing Structured Data
For example, if you're selling a dress on your site and someone searches for a "blue sequined dress", you want to make sure that Google knows that the item has blue sequins on it. If it doesn't have that information coded into its structured data, according to an SEO company in Australia, Google won't be able to see it and will place your listing below competitors.
Google will not just look at the words in your listing title; it also looks at what products are about through their schema.org markup (or structured data). To show how much attention Google gives to this kind of information, here's an example from one of our client's product pages:
- The first thing they did was add more targeted copy (instructions on how to use their product), so users could find exactly what they were looking for faster.
- Next, they added additional information, such as size charts right next to each item, so customers could make informed decisions before buying anything.
- Finally, they used "Schema" tags throughout all pages so Google could easily read through everything without needing any extra effort from us.
If you're looking to improve your product page SEO, it's important to make sure that you avoid these common mistakes. By following the tips in this article, you'll be able to create pages that are more likely to rank well in search results and drive traffic from consumers who are looking for products like yours!